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community opinion

April 15th, 2008

I’ve been waiting for a while for more research to come out like this, describing how thought, ideas, or (in this case) opinions travel between people. I’ve had a project I’ve wanted to create based on these concepts for about a year now and one of the things that has held me back was the lack of research we have in this area. Understanding this kind of transfer of knowledge is incredibly fundamental to community design and education, as much of our learning and motivation to learn is the result of how we organize ourselves around the social environment.

One of my favorite thought experiments is what level of free will, versus environmental condition, make for the integration and acceptance of knowledge one has been exposed to. Why do we reject some ideas and accept others, and is there something completely independent of the idea itself that is driving that process? This question has both an explicit community aspect and an implicit one. Explicitly, we always have our place in the community on our mind – we naturally desire social harmony, and seek to minimize time and energy spent correcting others (as it is a waste of our energy, and we are cognitive misers). Implicitly, we have our super-ego, the internalization of our community experience, as a throttle on how much we entertain ideas in our minds. The super-ego makes sure we do not stray too far in our thinking, which in turn makes sure we do not stray too far from our community.

Another way to put this is the question I ask myself whenever I wonder why people come to conclusions: What is the easiest conclusion one can come to in this situation? These easy conclusions are what sustain us in the short term. Yet, I think it’s the few times that we come to challenging conclusions that we are expressing our free will, which in turn allows us to progress. This process, in the face of more valid opinion, is somewhat akin to the age old question of ‘do you do what’s right, or do what’s easy?’. If you plotted all the different possibilities of opinion v community you would probably find a host of similar axioms.

Another analog can be derived from evolution: gradual change versus punctuated equilibrium. Communities may make the choice to let the larger meta-community affect them as it will (gradual change, external determination), or some members may choose to build islands from the rest and engage in a more punctuated, self-driven change. Some of this probably sounds like regular old decision making, but it’s not a well explored area in the context of communities of learning.

In my opinion, there’s no question we need better metacognitive education: metacognition frames, motivates, and strengthens our learning, and this power of reflection is perhaps one of the few truly human pursuits. It is the best, and only, tool we have to overcome our natural cognitive flaws. In the context of opinion and idea dissemination and adoption, we need to understand how we pick our battles about what divergent information we choose to accept. Now the design challenge: how do we teach people to identify and overcome community bias?

nickpunt online communities, psychology, socnet

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